AVALON COMPANY · PRACTICAL GUIDE
Follow the steps below and use the linked tools and references as you go.
Evidence trail: YouTube Help — Understand ad revenue analytics · YouTube Help — YouTube Shorts monetization policies
The simplest free way to estimate YouTube earnings is to multiply your expected views by an RPM range, while keeping long-form videos and Shorts separate. Avalon’s YouTube Money Calculator does that in one place: enter monthly views, choose a niche or your own RPM assumptions, add Shorts views separately, and read the estimated monthly and annual ranges.
Treat the result as a planning estimate, not a promise.
That distinction matters because YouTube’s own Help article, “Understand ad revenue analytics,” defines RPM as creator revenue per 1,000 views after YouTube’s revenue share. It also explains that RPM can include more than advertising, such as YouTube Premium and some fan-funding features.
In other words, a calculator can model a reasonable range, but your actual channel data remains the best reference once you have it.
1. Enter your long-form monthly views
Start with the number of views you expect your regular videos to receive in a month. If your channel already has history, use a recent typical month rather than your best-ever month.
Next, select a niche preset or enter a low and high RPM range yourself. The low and high values are useful because creator earnings are not fixed. YouTube notes in “Understand ad revenue analytics” that RPM can move when the mix of monetized and unmonetized views changes, even when other parts of channel performance look similar.
If you already have an RPM figure in YouTube Analytics, use it as a reality check. The basic relationship is:
Estimated revenue = views ÷ 1,000 × RPM
A range is more useful than a single point estimate because it makes the uncertainty visible.
2. Add Shorts separately
Do not combine Shorts views with long-form views and apply one RPM assumption to the total. Enter Shorts in the calculator’s separate Shorts section.
YouTube’s “YouTube Shorts monetization policies” explains why: Shorts ad revenue comes from ads shown between videos in the Shorts Feed, and the sharing mechanism is separate from watch-page monetization for long-form videos. The Help page says monetizing creators receive 45% of the Shorts revenue allocated to them from the Creator Pool.
Keeping the formats separate gives you a cleaner estimate and avoids one of the easiest mistakes in creator forecasting: treating every view as economically identical.
3. Read the range, not just the midpoint
Use the calculator’s low-to-high monthly estimate as the main output. Then look at the annual estimate only as a simple extension of that monthly pace.
The result is best used for questions such as: “What would this level of monthly viewing roughly imply?” or “How much does the estimate change if long-form viewing grows?” It is not a prediction of what YouTube will pay.
For an existing monetized channel, compare the estimate with the revenue information in YouTube Analytics. YouTube explicitly recommends using its different analytics together because RPM alone cannot explain which revenue source caused a change.
Common mistakes and limits
The first mistake is using CPM when you mean RPM. YouTube describes CPM as an advertiser-focused metric before its revenue share, while RPM is creator-focused and reflects revenue after the share. Using CPM as if it were take-home creator revenue will overstate what the number means.
The second mistake is assuming a niche preset guarantees a certain rate. It does not. Geography, seasonality, video length, monetization eligibility, audience behavior, and the share of views that carry ads can all affect actual results. A calculator is therefore most useful for scenario planning.
There is also an important limit for Shorts: eligibility rules can change. YouTube’s current Shorts policy page describes how eligible engaged views and the Shorts revenue-sharing mechanism work, so check the official policy before making a decision based on a forecast.
Alternatives
If your channel is already monetized, YouTube Analytics is the better source for historical earnings because it uses your actual channel data. A spreadsheet is another free alternative: keep long-form and Shorts on separate rows, then calculate views divided by 1,000 and multiply by your chosen RPM assumptions.
A public calculator is most helpful before you have enough channel history, or when you want to test several scenarios quickly without building your own sheet.
The operating lesson behind this calculator is simple: estimates become more useful when they expose assumptions instead of hiding them. Separate the formats, use a range, and replace generic assumptions with your own observed data as soon as you have it.
Sources
YouTube Help — Understand ad revenue analytics
YouTube Help — YouTube Shorts monetization policies
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Free tool: Youtube Money Calculator: https://avaloncompany.ai/tools/youtube-money-calculator/?src=blog
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